Sport, Fitness & Exercise Academy is committed to protecting your personal information and will look after the information you entrust to us, keeping it safe and secure in accordance with our obligations under the Data Protection Act: 1998 & GDPR (2018). Please read the following privacy policy document.

Privacy Notice & Data Handling Notice (How we use the information you provide)

This privacy notice has been prepared in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the Data Protection Act 2018 and explains how Sport, Fitness and Exercise Academy (LAD Holdings LTD) collects, uses and shares your personal data and your rights in relation to the personal data we hold. This Privacy Notice concerns our processing of personal data of past, present and prospective visitors to


How We Collect Your Information

Sport, Fitness and Exercise Academy ‘SFE Academy’ (LAD Holdings LTD) may collect your personal data in a number of different ways:

From the information you provide to us before visiting one of our training facilities.

When you communicate with us by telephone, email or via our website to make enquiries or raise concerns.

From the information you provide to us when registering an interest in one of our course or a voluntary subscription to page or post on our website and or social media.

The Categories of Visitor Information We Collect, Hold and Share

As part of your visit to our website or training facilities, we store and use your personal details and information about your visit. We may collect the following types of data about you:

Personal Information

: name, home address, occupation, work address, email address, telephone number, photograph, information concerning dietary needs, vehicle make, type and registration details, information concerning learning needs and prior educational attainment and qualifications, ethnic data and age.

Special Categories

Please note that on occasions we may process “special categories” of

information about you.

This is information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a person’s sex life or sexual orientation.

Why We Use This Information

Sport, Fitness and Exercise Academy ‘SFE Academy’ (LAD Holdings LTD) collects and uses visitor data:

For the purposes of managing and operating the Academy. To tailor advice and guidance to potential students about our services and products. To develop learning plans for students.

The Lawful Basis on Which We Use This Information

Except in the circumstance highlighted below, we process this information on the basis of our legitimate interests:

We have a legitimate interest in wishing to interact with you to manage and effectively operate Sport, Fitness and Exercise Academy ‘SFE Academy’ (LAD Holdings LTD)

Where we are required to hold certain records, then we collect and hold those records to comply with that legal obligation.

Storing Data

Subject to any other notices that we may provide to you, Sport, Fitness and Exercise Academy ‘SFE Academy’ (LAD Holdings LTD) may retain your data after your association with us has come to an end, as required by regulatory organisations.

Who We Share Information With

Sport, Fitness and Exercise Academy ‘SFE Academy’ (LAD Holdings LTD) may share the personal information that you give us with the following organisations:

Government departments and agencies where we have a statutory duty to provide information.

Why We Share Information

We do not share information about our visitors with anyone without consent unless the law and our policies allows us to do so.

DATA PRIVACY NOTICE Sport, Fitness & Exercise Academy – ‘SFE ACADEMY’ (LAD Holdings LTD)  

Your personal data – what is it?

Personal data relates to a living individual who can be identified from that data. Identification can be by the information alone or in conjunction with any other information in the data controller’s possession or likely to come into such possession. The processing of personal data is governed by [the General Data Protection Regulation 2016/679 (the “GDPR”)].


Who are we?

Sport, Fitness & Exercise Academy – ‘SFE ACADEMY’ (LAD Holdings LTD)  is the data controller (contact This means it decides how your personal data is processed and for what purposes.

How do we process your personal data?

Sport, Fitness & Exercise Academy  ‘SFE ACADEMY’ (LAD Holdings LTD) complies with its obligations under [the GDPR] by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access and disclosure and by ensuring that appropriate technical measures are in place to protect personal data.

We use your personal data for the following purposes: –

How We Transfer Your Personal Information Outside Europe

We do not store or transfer your personal data outside Europe.

Requesting Access to Your Personal Data Under data protection legislation, you have the right to request access to your information.

To make a request for your personal information contact

You also have the right to:

  • Object to processing of personal data that is likely to cause, or is causing, damage or distress.
  • Prevent processing for the purpose of direct marketing  
  • Object to decisions being taken by automated means
  • In certain circumstances, have inaccurate personal data rectified, blocked, erased or destroyed.
  • Claim compensation for damages caused by a breach of the Data Protection regulations.

If you have given your consent and wish to withdraw it please contact

Where processing of your personal data relies on your consent and you later withdraw that consent, we may not be able to continue to provide all or some aspects of our services to you and/or it may affect the provision of those services. If you have a concern about the way in which Sport, Fitness & Exercise Academy – ‘SFE ACADEMY’ (LAD Holdings LTD) is collecting or using your personal data, we request that you raise your concern with us in the first instance. Alternatively, you can contact the Information Commissioner’s Office at Changes to Your Personal Data Please tell us about any changes to the information we hold about you, by contacting

To discuss anything in this privacy notice, contact

Statement of Intent

When using our website, you may be asked to submit personal information about yourself (e.g. name and email address) in order to receive information or use our services. Whenever you provide such personal information, we will treat that information in accordance with the Data Protection Act 1998 and will not in any event share or disclose your data with any other third party without first obtaining your consent (unless obliged by UK governing law to disclose information to law enforcement agencies).

Sport, Fitness & Exercise Academy will act in accordance with current UK legislation and Internet best practice protocols,



Use of Cookies

When using the Sport, Fitness & Exercise Academy  website, ‘Cookies’ are downloaded to your computer. Cookies are small text files, which help to improve your browsing experience, e.g. by saving preferences set from previous visits. Cookies do not identify individual users, just the computer used. Cookies set by this website do not expose you to any security risks and do not affect the performance of your computer in any way.

The Sport, Fitness & Exercise Academy website uses Google Analytics. Information generated by the Google Analytics cookie is stored by Google on servers in the USA. Google Analytics records your use of the website to compile reports on website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You can opt out of Google Analytics tracking across all websites by visiting:

Many web browsers allow you to control cookies through the browser settings. Options for this are usually found in your browser’s Options, Settings, or Preferences menu. Please note that altering these settings may limit the functionality of this website.

To find out more about cookies and how they work, how they are used by websites and how to delete them, please follow this link:

By using this website, you consent to the use of cookies and the processing of data for the purposes set out above.

Disclosing Personal Information

When you supply personal information to Sport, Fitness & Exercise Academy we have legal obligations towards you in the way we handle that data. We have to collect the information fairly, and to let you know how we will use it and whether we will pass the information on to anyone else.

We will hold your personal information on our systems for as long as you use the service you have requested, and remove it in the event that the purpose has been met. We will ensure that all personal information supplied is held securely, in accordance with the Data Protection Act:1998.

Access to your Personal Information

You have the right to access and correct your personal information and privacy preferences. This may be accomplished by writing to Sport, Fitness & Exercise Academy at:

16 Plaines Close





Please include your name, address, and/or email address when you contact us. Please note that Sport, Fitness & Exercise Academy reserve the right to charge a fee for responding to information requests.


Users under 18 years

Should you be under 18 years, please seek your parent/guardian’s permission before you provide personal information to the Sport, Fitness & Exercise Academy website (SFE Academy)